Building reliable digital products, end to end.
I’m Adrian Filip, a full-stack developer and software architect with more than 20 years of experience building web, mobile and business platforms. My background spans PHP, Laravel, WordPress, JavaScript, Vue, React, React Native, AWS, GCP and cloud infrastructure, across booking systems, transport workflows and affiliate products. Today, I am focusing increasingly on AI-powered software, including RAG systems, intelligent workflows, decision routing and engineering harnesses that help businesses automate and grow.
Design you CAN measure.
Countless Coffee
My philosophy. Start with the real problem, then build software, AI-powered workflows and reusable harnesses that automate work, support better decisions and help the business grow.
Technology stack.
Technologies & Skills
A practical full-stack toolkit for product development, cloud operations, technical SEO and AI-assisted automation.
Selected technologies and practices across frontend, backend, cloud, SEO and AI systems: RAG, AI providers, document search, routing, orchestration, agent workflows and harnesses — and many others.
Pixels with purpose.
Selected work
Selected products and systems built across web platforms, business applications and AI engineering.
AI-assisted fiscal platform
Conta AI / Banu AI
Romanian fiscal and accounting platform combining WordPress, Laravel, a Node.js RAG engine and PostgreSQL/pgvector.
Transport documentation
CMR Management / e-CMR
Multilingual Laravel and WordPress platform for CMR/e-CMR workflows, billing, customer management and Stripe payments.
Affiliate platform
Kiickr.com
Laravel-based affiliate dashboards and workflows, using Livewire and Filament for operations, reporting and billing.
Romanian fiscal and accounting platform combining WordPress, Laravel, a Node.js RAG engine and PostgreSQL/pgvector.
Multilingual Laravel and WordPress platform for CMR/e-CMR workflows, billing, customer management and Stripe payments.
Data-driven iGaming product and player-facing experience.
Laravel-based affiliate dashboards and workflows using Livewire and Filament.
React Native waste-management and bin-collection application.
Ski-resort website and mobile application.
Magento-based commerce platform and implementation.
Book driving lessons with a platform built using PHP, MySQL, HTML/CSS/Sass, Bootstrap, Vue, Laravel, AWS Elastic Beanstalk, EC2, S3, RDS and CodePipeline.
Transport and logistics platform for operational workflows and customer management.
A practical delivery cycle.
Our Process
From the first brief to measured improvement, each step keeps the product clear, reliable and ready to grow.
01. Plan
Clarify goals, users, constraints and the outcome that matters before the work expands.
02. Design
Shape clear user flows, interface direction and a practical technical approach for the product.
03. Develop
Build the frontend, backend, APIs and data foundations as one maintainable system.
04. Launch
Test across real use cases, prepare deployment and release a stable production version.
05. Measure
Use analytics, monitoring and feedback to understand performance and prioritise improvements.
06. Expand
Iterate on features, automation, SEO and platform capability as the product and business grow.
Have a product or system challenge?
Let’s build something useful.
Contact
Have a product, platform or technical problem to solve? Get in touch.
Use the form to start a conversation about a new build, an existing system or an architectural review.
© 2025 Thorne – WordPress Theme by Kadence WP
AI-assisted fiscal platform
Conta AI / Banu Fiscal
An AI-powered fiscal and accounting knowledge platform for Romanian users. It combines a public WordPress content and SEO layer with a Laravel application for authenticated users, company profiles, conversation history and structured fiscal documentation.
Role
Owner and only developer — product direction, architecture, WordPress and Laravel development, AI-engine design, retrieval workflows, infrastructure, integrations and security decisions.
Architecture
- WordPress public layer for SEO content, articles and documentation.
- Laravel application for users, company profiles, conversation history and administration.
- Dedicated Node.js AI engine for decision routing, retrieval, provider selection and streaming responses.
- Docker-based services on controlled VPS infrastructure, connected through authenticated APIs.
Technologies
Results
- Searchable, conversational access to complex fiscal and accounting information.
- Grounded answers based on retrieved legislation and documentation rather than unsupported model output.
- Modular service boundaries that support provider changes, safer fallbacks and controlled token use.
Transport documentation
CMR Management / e-CMR
A multilingual transport-documentation platform for standard CMR PDFs and digital e-CMR workflows. It brings users, clients, transport records, follow-ups and billing into one maintainable system.
Role
Owner and only developer — product direction, architecture, WordPress and Laravel development, document workflows, multilingual implementation, payments, infrastructure and long-term evolution.
Architecture
- WordPress public layer for SEO content, multilingual pages and custom plugins.
- Laravel application for users, clients, orders, CMR records, e-CMR statuses, search and administration.
- Structured PDF and digital e-CMR document workflows with statuses, audit history and follow-ups.
- Stripe billing and REST API integrations between product components and external services.
Technologies
Results
- More than ten years of continuous platform evolution.
- Used by several thousand clients across public and application experiences in 15 languages.
- One system that supports traditional CMR PDFs alongside digital e-CMR processes.
iGaming product
Game Lounge iGaming Platform
A scalable WordPress platform for international iGaming and casino-affiliate websites. Reusable themes, plugins and localised site structures supported multiple markets, brands and editorial needs.
Role
Worked across architecture, theme and plugin development, frontend components, Gutenberg Blocks, Multisite transformations, localisation, SEO, API integrations, debugging, deployment support and ongoing platform evolution.
Architecture
- Reusable WordPress themes, components and plugins for casino listings, offers, reviews, providers and editorial blocks.
- Single-site and WordPress Multisite deployments for shared capability with market-specific content and branding.
- ACF and React Gutenberg Blocks for flexible editorial workflows, supported by responsive JavaScript and Bootstrap patterns.
- APIs, data services and Laravel microservices for casino, review, provider and affiliate data workflows.
Technologies
Results
- Reusable technical foundations for approximately 50 international sites.
- Faster adaptation of features and layouts across markets, languages and brands.
- Localised and RTL-ready experiences with shared data integrations and editorial flexibility.
Affiliate platform
Kiickr — Affiliate SaaS Platform
A technology and SaaS platform for affiliate partnerships, performance tracking and financial workflows. WordPress provides the public product layer, while Laravel powers the authenticated dashboard and operations.
Role
Contributed to Laravel business workflows, dashboard interfaces, administration screens, API integrations, billing and reporting flows, data handling, authentication and troubleshooting across development, staging and production.
Architecture
- Public WordPress site that introduces the product and affiliate network.
- Laravel dashboard for users, partnerships, performance, earnings, wallets, payments and invoices.
- Livewire and Filament interfaces for data-heavy administration and operational workflows.
- API and server-to-server integrations for reporting, billing and data synchronisation.
Technologies
Results
- Operational workflows for onboarding, KYC/KYB, earnings, wallets, payments, invoices and partnerships.
- Connected reporting and billing flows using Omni Analytics, Looker Studio and QuickBooks.
- Maintainable interfaces for internal teams and external partners working with financial and performance data.
About
About Adrian Filip
I’m Adrian Filip, a full-stack developer and software architect with more than 20 years of experience building digital products, business platforms and reliable software systems.
My earlier work spans WordPress and Laravel platforms, booking systems, multilingual websites, transport workflows, affiliate dashboards, mobile applications, cloud infrastructure and long-term product development. That experience gave me a strong foundation in understanding business problems, designing practical architectures and taking products from an initial idea through development, deployment and continuous improvement.
My technical background includes PHP, Laravel, WordPress, JavaScript, Vue, React and React Native, together with AWS, GCP, Docker, databases and API-driven systems. These technologies are the foundation on which I build and maintain complete products, from public websites and mobile applications to complex business platforms.
Today, my focus is moving increasingly toward AI-powered software. Through projects such as Conta AI and Banu Fiscal, I have been building RAG-based knowledge systems, document search, decision routing, streaming AI workflows and integrations with multiple providers. I am also developing AI engineering harnesses and structured workflows for software delivery, marketing and business operations.
I see AI as the next step in the way useful software is built: not as a replacement for solid engineering, but as a way to make products more intelligent, automate complex workflows and help businesses use their knowledge more effectively.
I work end to end — from understanding the problem and designing the architecture to writing the code, managing infrastructure and evolving the product over time. My experience is the foundation; AI systems, intelligent automation and AI-assisted products are the direction I am building toward.